CELEBRITIES OF BULGARI

Naomi Watts in Bulgari's Giardini Italiani Necklace at the Oscars.

Naomi Watts in Bulgari's Giardini Italiani Necklace

at the Oscars.

Since the flourishing Dolce Vita years until today a long list of unforgettable stars fell in love with BVLGARI jewellery creations and shopped at Bulgari’s store on Via Condotti. Started in the 1930s and escalated in the 1950s and 1960s – when Hollywood came to Cinecittà and Rome became the favored set for epic and romantic film and blockbuster productions - the magic liaison of Bulgari with the movie world is still a great source of inspiration and pride.

Elizabeth Taylor is wearing her custom made Emerald and Diamond Set by Bulgari 

Elizabeth Taylor is wearing her custom made Emerald and Diamond Set by Bulgari 

ELIZABETH TAYLOR COLLECTION

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Elizabeth Taylor’s unique jewellery collection was one of the greatest ever assembled. She owned one of a kind pieces very representative of the brand’s distinctive style and her passion started in 1962, as she arrived in Rome to star in Cleopatra. In her book My Love Affair with Jewelry, she stated: “Undeniably, one of the biggest advantages to working on Cleopatra in Rome was Bulgari’s nice little shop. I used to visit Gianni Bulgari in the afternoons and we’d sit in what he called the ‘money room’ and swap stories.”

In 2011, Christie’s held the most valuable sale of luxury jewellery in auction history and BVLGARI re-acquired seven pieces that best represent Taylor’s predilection for the brand. Some of these were tokens of love from the actor Richard Burton. They met in Rome on the film set and legend has it that after their first scene together they instantly fell in love. Their love affair spread throughout the international press and the Bulgari Condotti store was one of the couple's favourite hide-outs in the city. Burton used to say “The only word Liz knows in Italian is Bulgari”.