On 7th September, 2018 in the Moscow Kremlin Museums inaugurates the exhibition "BVLGARI. Tribute to Femininity. Magnificent Roman Jewels ". The retrospective will show the works of high jewelry art of the worldwide famous Italian maison BVLGARI which history dates back to more than one hundred and thirty years. In the exhibition halls of the Assumption Belfry and the Patriarch's Palace visitors will be able to trace changes in the jewelry design from the very first silversmith pieces created in the Greek tradition in the late 19th century to the magnificent works of the "Dolce Vita" era and famous subsequent collections of the end of the millennium.
One of the main themes of the exhibition is the reflection of the ideas of feminism in the works of BVLGARI. This theme will be explored through the collection created by the jewelry maison in various decades of the 20th century, when the destruction of stereotypes about traditional role of women in the society was reflected in jewelry as well as in other arts. Since the 1920s maison BVLGARI has created exclusive jewelry pieces and watches in the art deco style typical for that epoch with linear and geometric motifs, experimented with volumes and began to use large round shaped diamonds. In the following decades the style of jewelry has changed along with the women’s lifestyle. In the postwar period BVLGARI added the restraint, started to use precious stones instead of semiprecious ones. Then the key role in the creative concept of BVLGARI gradually moved to the color: the combination of stones began to be contrasting - from blue with green to red with green and blue. In the 60s the volume and the color became the trademark of BVLGARI style.
BVLGARI’s history is inseparably linked with the names of such legendary actresses as Elizabeth Taylor, who was the ideological leader of the feminist movement and the ideal of a free woman, Anna Magnani, Audrey Hepburn, Ingrid Bergman, Gina Lollobrigida, Sophia Loren. It was their orders made in different years which appeared to be magnificent jewelry pieces in which nature and attitude to life of the famous clients were reflected. Many of them preferred to work on camera wearing their own jewelry. For many years these jewelry pieces were the personification of luxury and freedom of women who are able to embody their ideas in jewelry. In the exhibition one can see the jewelry pieces of the maison BVLGARI which belonged to the cinema divas of the 1960s, expressing a charismatic image of each of them. Visitors will see an unusual design of the exhibition space. Specially designed for the project original multimedia and lighting will provide the effect of presence and will allow immersing into the incomparable atmosphere of creation of a jewelry masterpiece.
A variety of educational programs will accompany the exhibition. In the lecture hall of the Moscow Kremlin Museums series of lectures "Famous jewelry maisons. The maison BVLGARI” will be held dedicated to the history of the creation of legendary brands, masters, designers and the jewelry proper. Guests also can enjoy cultural and educational programs which include a visit to the exhibition as well as workshops, where under the guidance of an art historian each participant will be able to create their own original sketch of jewelry and its model.
During the exhibition the Moscow Kremlin Museums will host the music festival «Ambassadorial Gifts" which this year will be dedicated to the Italian music, its richness and stylistic diversity. At one of the concerts music pieces will be performed using violin of the great master Andrea Guarneri, which is currently stored in the State Collection of unique musical instruments of Russia. The last concert of the festival will be dedicated to the Italian cinema of the 20th century. Music by Nino Rota, Ennio Morricone, Nicola Piovani from the best Italian films of the great directors – Federico Fellini, Franco Zeffirelli, Roberto Benigni, Vittorio De Sica will be performed.
The exhibition will be held from 7th September, 2018 till 13th January, 2019.Exhibition hall of the Assumption Belfry, Exhibition hall of the Patriarch's Palace.