Amethyst: The Color of February


Amethyst was as expensive as the ruby and emerald until the 19th Century, when Brazil’s large deposits were discovered. It was believed to prevent intoxication—amethystos means “not drunk” in ancient Greek. Today, as the most valued quartz variety, amethyst is in demand for designer pieces and mass-market jewelry alike, and its purple to pastel hues retain wide consumer appeal.

Because of its wine-like color, early Greek legends associated amethyst with Bacchus, the god of wine. Other legends reflected beliefs that amethyst kept its wearer clear-headed and quick-witted in battle and in business affairs. Because amethyst was associated with wine, it was believed that wearing amethyst prevented drunkeness.

Fine amethysts have been set in religious jewelry and royal crown jewels for ages. It was once considered equal in value to ruby, emerald, and sapphire. It’s no wonder that fine amethyst adorns the fingers of bishops as well as the coronation regalia of British royalty.

The Amethyst is the birthstone for February, one of the emblems of the twelve apostles, and the gem for the 6th and 17th wedding anniversaries.


Also, the traditional color for Valentine’s Day is amethyst, due to an amethyst ring Saint Valentine allegedly wore, which is also believed to be the origin of amethyst as the birth stone of February.

BVLGARI TALES: The History of Serpenti


The serpent is one of the oldest mythological symbols representing good and evil, wisdom, life and eternity, and it may be seen on everything from ancient religious artifacts to the caduceus, the symbol of modern medicine.

The history of civilization is intertwined with this emblem – even Queen Victoria was seduced in the 19th century, preferring a serpent-shaped engagement ring. Perhaps no other historic character the world is more closely associated with serpents than Cleopatra, whose royal décor and divine powers revered the sinuous snake. The motif reigns equally as mythical in the current day, evident in a jeweled serpentine history, encapsulated by the Bulgari Serpenti.


Ever since Elizabeth Taylor wore Serpenti bracelet on the set while filming “Cleopatra” in Rome, Bulgari Serpenti became the most iconic, recognizable and desirable piece of jewelry.

The Bulgari Serpenti builds on a vast and extremely rich cultural background through the historical and emblematic significance of the snake:  the serpent is a seductive symbol dating back to ancient Greek and Roman mythology. Representing wisdom, vitality, and the circle of life, the serpent has transcended centuries, traditions and cultures to become the emblem of beauty and strength: adorning Aphrodite, the goddess of love; held by Asclepius, the Greek god of medicine; the snake’s power is undeniably linked with humanity.

This motif was revived by Bulgari in the 1970s, and employed so effectively in the creation of watches, bracelets, necklaces and rings that it became one of the firm’s trademarks. The Bulgari Tubogas is a flexible band with rounded contours produced without soldering, that is remarkably flexible to allow for comfortable wear while remaining firmly coiled around the wrist, arm, or neck.

As Bulgari explains, the realization of a Tubogas band requires hours of specialist work: it involves wrapping two long gold strips with raised edges around a copper or wood core in such a way that the edges then firmly interlock with each other to form a continuous unsoldered piece; the core is then removed or dissolved in acid. The flexibility of these metallic bands is truly remarkable, and has been employed with splendid results. In the 1970s, the use of grey steel in combination with yellow gold was also introduced.


Beyond pure technique, color is another of the most recognizable features of a Bulgari creation.  Bulgari is known for its innovation with color, employing gemstones and unusual materials that have literally never been seen before – this results in bold new collections and made-to-order, unique pieces of extremely fine jewelry or watches. 

The Golden Globes Sparkled with Bulgari

The STARS were bright at the 75th Annual Golden Globes


Best Actress of Nominee Jessica Biel (IG: @jessicabiel, 4.5M) opted for the 1950's diamond earrings from Bulgari Heritage Collection with bow detail paired with two diamond bracelets from the 1930s, all set in platinum with a Serpenti white gold pave diamond ring. Jessica has two nominations this evening as Best Actress for her performance in "The Sinner" and as an executive producer for the series, which is nominated for Best Limited Series.

Best Actress Nominee Reese Witherspoon (IG: @reesewitherspoon, 11.5M) opted for a 1950's platinum bracelet with diamonds and diamond bow earrings in platinum from 1938, from our Heritage Collection. Reese is nominated for her performance in the limited TV series "Big Little Lies."

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Best Supporting Actress Winner Laura Dern (IG: @lauradern, 239K) wears pink gold earrings and ring with wood elements and diamonds from Bulgari's iconic Serpenti collection along with a black Serpenti watch with pink gold and diamond details. Laura is nominated for her performance in the limited TV series "Big Little Lies."


Best Actress Nominee Alison Brie (IG: @alisonbrie, 322K) opted for a white gold and diamond necklace from Bulgari's "Le Magnifiche" collection paired with an onyx and diamond Serpenti watch and two white gold rings. Alison is nominated for her performance in the TV series "Glow."


On December 13th we hosted an event where Zac Posen 's team introduced it's new PreFall Collection paired with Bulgari jewels.

Bulgari high end Watch Masterclass


The October 18th Bulgari Masterclass with Andrea Granalli, BULGARI High End Watch director from Rome, was a successful evening for watch lovers, connoisseurs and collectors. Be sure to check the blog often for more exciting events.



Bulgari has began its partnership with Maserati in 2012. Two new creations Octo Maserati watch models – GranSport and GranLusso – were officially presented on September 12th at the Frankfurt motor show alongside Maserati. 



The new Octo models specially developed with Maserati to symbolically embody these shared mechanics of excellence: the two Octo Maserati models are reserved for owners of a car bearing the Trident brand emblem, and will be available only in Bulgari Boutiques. They feature retrograde minutes and jumping hours displays, expressed through an aesthetic evoking the style codes of Maserati cars.
The striking and spectacular dial effect is intended to recall the rev counter of a real Maserati

Each of these new timepieces is powered by an in-house, automatic movement with retrograde minutes and jumping hours – yes, there’s just the single hand there, so the number in the window is an hour window, not the date display. Just below it is the Maserati logo. As you can see from the images, the minutes display has been designed to recall a Maserati analog RPM meter, with single digit applied numerals and a "MIN x10" inscribed at the bottom of the dial. On the GranSport, a blue zone indicates that the retrograde feature just about ready to kick into action and send the minutes hand back to zero. There's no such marking on the GranLusso.

The movement is the caliber BVL 262, a 33-jewel automatic decorated with Côtes de Genève, with plenty of chamfering and beveling on its plates and bridges. It’s escapement beats at a conventional 28,800 vph, with power reserve of 42 hours. There is a smokey sapphire window on the back of the case giving you a view of the movement, next to the massive Maserati logo. 

The first is the GranSport version in black DLC-treated carbon. The dial is black, while the indications – numerals, hour-markers, counters – and the hands are silver-toned and blue. It proudly proclaims its contemporary strength and avant-garde design.


The second is the GranLusso in 18kt pink gold. While its dial is also black, the entire set of hands and indications are in pink gold – a precious and refined touch from Bulgari the jeweller.

More info on Hodinkee:



The Bulgari Lucea Embraces Roman Mosaics

Presented at the same time as the two new Bulgari Maserati models, it would have been easy to overlook the two new Lucea Mosaic timepieces.

Except for the light dazzling my eyes…

Lucea Mosaic in 18K Pink Gold (Photo by Joy Corthesy)

Lucea Mosaic in 18K Pink Gold (Photo by Joy Corthesy)

Lucea Mosaic in 18K White Gold (Photo by Joy Corthesy)

Lucea Mosaic in 18K White Gold (Photo by Joy Corthesy)

The Roman Empire was the height of the artistry of mosaic, and Italy and Switzerland have many incredibly preserved examples of this complex and vibrant art form.

Now, Bulgari has added mosaic metier d’art, this most Roman of art forms, to its Lucea collection. The name Lucia means “light,” and these new Mosaic timepieces demonstrate amazing craftsmanship as each of the 700 gold squares on the dial are placed by hand on individual grains of sand so that the squares catch and reflect the light in incredible ways.

Individual grains of sand? Really?


Taken directly from Bulgari’s Lucea Mosaic press release: “But just how does one place 0.84mm of gold in a slanting position? Here too, the technique stems from extreme artisanship: beneath each of the precious metal tiles lies a…grain of sand that serves to achieve the slightly oblique position. Once in place, the 700 mirror-polished gold fragments form a surface which, when caressed, reveals infinitely small bumps that serve to generate the desired shimmer. Needless to say, after two days of work, each of the dials is absolutely unique.”

And the effect is stunning, with the timepieces, one in 18K pink gold and the other in 18K white gold, catching the light and reflecting it back from all angles. Mesmerizing and incredibly beautiful.


The new Lucea Mosaic are not limited editions, but they are certainly limited production, as it takes two painstaking days to create each timepiece.

Powered by an automatic Bulgari movement, these 33mm timepieces are also adorned with 78 brilliant-cut diamonds, (1.79ct) on the bezel and lugs, and they come on a brown or black galuchat strap.

“We thought that celebrating Lucea through the Roman art of mosaic was a way to enhance the Lucea,” says Jean-Christophe Babin, CEO, Bulgari. “Each and every single dial is cut and assembled manually, which I really love. We start delivering the Lucea Mosaic watches in October.”

Though I was invited to the Four Seasons Hotel in Geneva to see the new Bulgari Octo Maserati timepieces, the Lucea Mosaic was certainly a surprise and delight, and further proof of Bulgari’s commitment to risk-taking and innovation.


SERPENT’S TALE: New Bulgari Accessories for Spring and Summer 2018


Encircled with legend, the seductive serpent is wound tight with the history of humanity. Dating back to ancient Greek and Roman mythology, it is a symbol representing wisdom, vitality and the circle of life. In the 20th century, BVLGARI has given new life to this symbol through new interpretations of its design and materials, adopting it as one of the milestones of its style.


Since 2011 the snake has become the key feature of a daring, hypnotic and colorful line of bags and accessories, wherein the finely color enameled serpent heads serve as jewel closures. Fine materials, innovative finishings and captivating seasonal animations distinguish this iconic BVLGARI line.


Finely embellished with prestigious materials, Bvlgari's designer bags for women are a true symbol of elegance in the 'Made in Italy' leather craftsmanship tradition.